Tag Archives: Guns

“The Craigslist Killer” Moniker: “Journalistic” Jingoism and the Growing P.R. Problem at Craigslist


It turns on  alliteration sharper than a sword, besides plumbing the association of murder most foul  with the can-do-goodism of a people’s advertising daily named Craigslist – the internet upstart that  has, since 1995,   upended  the advertising model of the  old media; the same media that is now  blithely tarring the internet upstart  with the “killer” moniker.

What gives? The logic behind the knee-jerk association rarely stands up to scrutiny …. or  reason. Take the then most recent case in this  saga: The tragic killing of Garret Berki,  an 18 year old college student, following  a meeting in San Diego  at which the student was hoping to buy a MacBook Pro he had seen in the  Craigslist classifieds. The meet-up turned into a robbery which ended tragically  when the student who had been robbed of $600 and a couple of cell-phones,  cornered the  perpetrators in a residential cul-de-sac. One of them shot Garrett who died about an hour later from a wound to the chest. A  sad, tragic story if ever there was one, but the representation of it across printed and electronic media raises  questions about how old media operatives, who should know better,  have been labeling this story. Coincidence or collusion? You be the judge.

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