Tag Archives: Microsoft

My marriage to the Microsoft Windows platform has become a marriage of convenience


The love is gone, but I am staying for the children, biding my time until they grow up and leave the nest. The children being a couple of of Windows desktops, and two Sony Vaio laptops, all running the Windows XP operating system, which is rated by some to be the most stable operating system the boys in Redmond have ever produced after the customary missteps of the beta versions. The other children include documents encoded in Word, other software and peripherals.

I ditched the Windows Mobile 5 two years ago after having been initially  enchanted by the HTC 8525. The software updates and instalments proved unnecessary headaches and when expiring certificates rendered some of the features unusable, it was time to give the handheld the old “das boot.” I have never looked back and would be more than happy to use the former smart phone as a door stop. All the kings horses and all the kings men would never be able to drag me within sniffing distance of a Windows phone now. Not in this lifetime anyway.

My latest annoyance with Microsoft came this evening when I discovered that one of my laptops no longer has the Internet Explorer desktop icons. I do not use Internet Explorer in favor of the more robust and functional Firefox. However I do need Internet Explorer as an alternate browser, especially when visiting sites that require the browser to view or download things, the Microsoft Update website being one of them.

A search of the web showed that Internet Explore had been unbundled from Windows by Microsoft as a result of anti-trust litigation in Europe. The unbundling had been done through updates which in addition to the actual uncoupling of the browser from the operating system, erased the browser icon from the desktop. I had been too busy working with the Firefox browser to notice and now that I had, I didn’t know where to begin. Several proposed solutions, some of which involved editing the registry, didn’t work. Finally when I was near my wits’ end, I found this little software gizmo called the  Microsoft Fix it 50228 on the Microsoft website:

http://support.microsoft.com/kb/945402

It did the job, but I am still pissed that it took me all this time to find something which shouldn’t be too hard to find given the ubiquity of the problem of disappearing Internet Explorer icons  since the release of the soft-ware that uncoupled the browser from the operating system.  I am also pissed at the way some of these Microsoft updates  screw you over by installing stuff you don’t like.  The way the update prompts tried to push the bloated  Internet Explorer 7 or 8 was annoying.  One had to be vigilant about nixing it each and everytime.

I am so done with Microsoft its not even funny. The weird menage a trois between  Microsoft, myself and its hardware partners has run its course.

Mene Mene Tekel Upharsin – The Microsoft Story And The Future Of Computing: Select readings from the net


Is It Ballmer’s Fault by Matt Asay

Microsoft is in significant disarray, fettered by its desktop dominance as the world goes mobile. Would this have happened anyway, or is Microsoft CEO Steve Ballmer to blame?

Ballmer, after all, knows how to sing to developers, but he doesn’t really speak their language. Former Microsoft CEO and co-founder Bill Gates did. Now, more than ever, Microsoft needs to get in front of developers but finds itself playing catch-up.

Gates announced his resignation back in 2006 and formally discarded his full-time Microsoft duties in 2008. But it has been a long time since Gates’ hand was full time on the steering wheel. (Matt Asay,  The Open Road – CNET News)

Mark Anderson to Microsoft: Your consumer business is dead by John Cook

Microsoft Is Losing Fight for Consumers, Analyst Says by Steve Lohr

“Except for gaming, it is ‘game over’ for Microsoft in the consumer market,” he said. “It’s time to declare Microsoft a loser in phones. Just get out of Dodge.” (Mark Anderson)

If Microsoft loses in smartphones, Mr. Anderson noted, “It is pretty grim. Those applications are going to move upstream.”

The underlying problem, Mr. Anderson said, is cultural. “Phones are consumer items, and Microsoft doesn’t have consumer DNA,” he said.

“Walk the halls at Microsoft and you can see it is not a place that gets consumers,” Mr. Anderson said. “Just as if you walk the halls at Google, it’s obvious it is not a place that gets the enterprise world.” ( Steve Lohr, The New York Times – Technonogy)

The End of the Microsoft Empire? by Alex Salkever

The abysmal quarter reported last week by Microsoft was hardly a one-time occurrence. While Redmond may bounce back somewhat in the future, a host of headwinds makes a return to dominance highly unlikely for the software giant.

“… The sun is clearly setting on the Age of Microsoft as the pre-eminent software company in the world. Shareholders have known this for a while.” (Alex Salkever, July 27, 2009)

Putting Lipstick On Microsoft’s Pigs by Philip Elmer-DeWitt

“Microsoft has always touted itself as an innovator,” Wolf begins in a section entitled The Sincerest Form of Flattery. “But the company’s true genius has stemmed from its ability to copy the ideas of others.” (Charles Wolf as quoted by Philip Elmer-DeWitt)

The Second Clone War by Gerry Patterson

“Much of Microsoft’s marketing power depends on its perceived market dominance, or leadership, which is the term the corporation now prefers. If the the customer base, or more correctly consumers perceive that the desktop village is just a one-horse town, and that horse is stabled in Redmond, then of course, an individual consumer would be unwise to purchase anything but Microsoft products. This is an effect which could be termed the VHS principle, in deference to the Video Wars. And it all depends on perceived market share. If Microsoft shows the slightest concern about Open Source, however, the tiny cracks in the dam may widen rapidly.” (Gerry Patterson)

The Future Looks Bright for Microsoft? by Gerry Patterson

“Is the future bright for Microsoft? It would certainly seem so. However, there may be some dark clouds looming on that bright horizon.” (Gerry Patterson)

A Future Without Microsoft by Tony Mobily

“Regardless of how much hype Microsoft creates, the world still runs on Unix—and most of those servers are GNU/Linux machines. Your Netgear router has Linux in it. Your Internet provider is very likely to be running on GNU/Linux servers. So is your office. It’s a little hard to come by hard numbers, because anybody can download CentOS and deploy a top-class server in minutes. Each GNU/Linux server has stolen market share to the proprietary, expensive Windows NT—and Microsoft is immensely unlikely to get that market back.” (Tony Mobily)

Platform Wars: The Clone Wars by Tim Oren

“IBM counted on the power of its marketing, distribution, and reputation with customers to force these changes through. IBM lost its bet, badly.” (Tim Oren)

The New Microsoft PC Ads: As Fake As Lauren’s Red Hair

“Microsoft cannot expect people to buy Lauren’s argument without insulting their intelligence at some level. There are more factors (that go into buying a laptop than mere price. These include Microsoft’s product history and its  most recent  egg, the Vista operating system. Microsoft should be dealing with that instead of churning out lame ads …
“Right next to reinventing itself from the guts, the Microsoft needs to sever its marketing and advertising arm along with crappy ad agencies  like McCann Erickson Worldwide,  and Crispin Porter + Bogusky…. With a $300 million, budget, Microsoft  could have done way better. The CNN Money/ Fortune assumption that this lame campaign has put Apple on the defensive is terminally silly.” (Cyberaxis)

**

Microsoft in 2010: Four Challenges That Lie Ahead by Shane O’neill

CIO – When you’re a technology mongrel like Microsoft, challenges are constant – and 2009 was chock full of them. It was a tumultuous year that saw the software giant’s first widespread layoffs and its worst quarterly revenue earnings ever.

“If Microsoft delays much longer on producing a decent mobile platform with software, services and partners,” says veteran industry analyst Roger Kay, “then it will be out of the game.”

Microsoft’s Long Slow Decline by John Gruber

“Windows is at the core of everything Microsoft does that makes money. They sell Windows, then they sell software that runs on Windows. As Windows goes, so goes Microsoft, and right now Windows is heading south.” (John Gruber)

My mental migration to Apple is almost complete …


I have loaded up on the supplies I need to make the transition to the land that Steve Jobs, Steve Wozniak and Ronald Wayne built; a couple of PC laptops with Windows XP to tide me over to the next generation of  Macbooks; the much anticipated2009  laptop and desktop incarnations with Snow Leopard OSX. My two aging PC desktops will not be replaced by anything that runs Microsoft on it. Been there. Done that.

A single block of aluminum.

A single block of aluminum.

Windows Vista was the straw that broke the camel’s back. I would not buy any machine that had Windows Vista on it. I would not cross that craggly line. Remember the eons it took to get Windows XP stable with daily doses of updates and hot fixes by IV. Been there. Done that.

Sans the monopolies and heavy-handed ways, Microsoft is the high tech equivalent of the domestic auto industry. Its penchant for conducting  software research and development on the backs of hapless customers is the epitome of cynicism that should be actionable. I will not be a part of that anymore.

I have consulted my crystal ball. The stars are lining up for Apple. Says John Martellaro of ZDNET:

“Recent presentations from  Microsoft strategists have focused on the Surface input technology and software as a service (SaS). The problem is that neither of these pie-in-the-sky approaches remotely address the needs of users.

Microsoft’s new approach vaguely reminiscent of the days when Mark Andreessen said that Netscape is the OS, no need for Windows. Microsoft may now believe that after all.

“Apple’s strategy, in contrast, recognizes that users not only view content but create it. The faster the desktop client experience is in doing that, the better the overall experience for the user. In fact, Apple’s vision of the desktop as an elegant digital hub has never wavered.” John Martellaro, ZDNET

The next two years  are  gonna represent a watershed epoch in the  Microsoft versus Apple war.  Mark my words.

copyright© 2009 cyberaxis.wordpress.com

The New Microsoft PC Ads: As fake as Lauren’s red hair


“Microsoft needs to reset itself to compete in the 21st Century, which promises to be the most painful thing it has done in its decades-long existence.” Matt Asay, CNET

What boggles the collective mind more than anything else is why Microsoft never gets it right  when its corporate rump is on the line as in the internecine ad wars between it and Apple.  The more mystical among the Apple faithful might put it down to some kind of Cosmic Karma; an idea which has  as  good a chance as any  of taking root absent some plausible explanation as to why Microsoft shoots itself in the foot each and every time it squares off against the Cupertino-based challenger.

Let’s take the most recent example as a case in point: Microsoft’s “I’m a PC ad”  starring an actress named Lauren De Long,  masquerading as a hapless customer.

Microsoft Lauren Delong: Foxy and blue jeans hot. And she ain't cool enough for a Mac?

Hot Chickadee: Lauren De Long heating up (and warping) the rails in this form-fitting top and blue jeans. This appears to be a portfolio shot taken some time before the whimsical redhead morphed into Microsoft Lauren - fried frizzly hair and all.

The question of whether Lauren De Long has become the “Joe the plumber” of the ad wars between Microsoft and Apple is rhetorical at this point.  More than an unwitting dupe, Lauren is a giggly accomplice  in a ruse by a giant whose marketing ineptitude  is only matched by its tech foibles. Lauren wins free publicity.  Microsoft loses more credibility …. again.  Tell me something new. Yawn.

Ad Story Line: Lauren is a hapless customer  in search of  a 17 inch laptop below $1000 (an apparent dig at the 17 inch Macbook unibody which, at the time of the ad, was selling in excess of $2,500. The ad also refers to a $2000 Macbook Pro, versions of which have since been lowered to under $2000, thereby leading to threats of an Apple lawsuit which led Microsoft to cut out the reference to price in subsequent ads. What a war! What a war!)

Lauren suggests that she is going into an Apple Store, and appears to come out with nothing before finding a $699 HP laptop in a Best Buys-look-alike store. (Critics point out that there is no evidence that she actually went into that store which she wrongly identifies as a Mac store.)

When the  Lauren ads first hit the airwaves there was a collective gasp and stir,  similar to when Sarah Palin  first hit the national stage in the 2008 presidential election. Perhaps Microsoft had gotten it right this time people thought! But the problem of the new ad soon became apparent: The sales pitch was not as finely tuned as to compare  apples with Apples and the customer  in the ad was as fake as a vaudevillian in classic black face.  Lauren won’t even tell the world how well she fared with  her $699 laptop,  thanks to a non-disclosure agreement she signed with Microsoft and or the advertiser.  Oi Vei!

The new campaign by Crispin Porter + Bogusky (Interesting name, that Mr. Bogusky) is a curious echo of the Chunky Charlie MS Butterfly campaign by McCann Erickson Worldwide. After making crappy, buggy software, does Microsoft  look for the worst ad agencies to plug its crappy softwares? Don’t answer that.

The problems with the Microsoft Lauren campaign are so myriad we will not count all the ways:

1.  Do not lie to people. If you are gonna use randomly chosen customers off of Craigslist, make  sure you do just that. Nothing complicated here. That, in and of itself, would have eliminated  Lauren, at least by dint of  the integrity.  Did we say integrity?

2.  If you want to project  genuineness, pick a natural redhead with a clean coif. Lauren De Long looked like she had been attacked by the a feral cat before her dye job had had a chance to be dried.

3.  Competing on price and price alone is the equivalent of (Microsoft and its PC cohorts) throwing in the towel on the issue of quality, style, value and ease of use in its fight with Apple.  Think the computer equivalent of the domestic vs foreign autos debate. Just as in the latter, there is a reason why Macs sell and hold their value better than PCs.

4.  Microsoft insults people’s intelligence with the Lauren argument. There are more factors (that go into buying a laptop than mere price. These include Microsoft’s product history. Think Microsoft’s  most recent  egg, the Vista operating system. Microsoft should be dealing with that instead of churning out terminally lame ads.

3. The Lauren ad  is all over the place with no  zinger of the order of “Where is the beef?”. By the time we get to the PC store scene, the ad is beginning to feel like a mini infomercial.

5. Lauren’s line, “I guess I am not cool enough for a Mac” is a contrived piece of  crap calculated to  wring the last dollop of mawkishness out of the gonzo script.

6. As the Geek Whisperer astutely points out, the ad inadvertently degrades the value of a PC by insinuating that “PCs are the computer you buy when times are rough… like now. But in the future the economy won’t be in the dumps (hopefully sooner than later).” Point made and case closed.

The Apple Insider’s take on this is interesting, if not instructive. Read this and be your own judge as to who is feeding you cant. You can read the entire article with vids, pics and graphs on the Apple Insider here:

“Shopping for hardware: The new ads don’t go into details on hardware purchases; they simply make the case that PC laptops can be found for cheaper, playing up tight funds in the tough economy. Best Buy actually does sell the DV7-1245DX, an HP notebook with 17″ screen, but it lacks fast wireless 902.11n, fast Gigabit Ethernet, digital audio inputs and outputs, weighs 7.75 pounds, and only features the screen resolution of Apple’s 15″ notebooks: 1440 by 900. Technically, it is a 17″ notebook in terms of size, but it doesn’t have the 17″ resolution of Apple’s MacBook Pro, which is 1920 by 1200.

One HP buyer pointed out that this model series “has the worst screen I have ever seen in my life. It’s the 1440×900 screen and the viewing angles are so poor that even when sitting directly eye level with the screen it is totally washed out. If I go a little bit off-axis the screen results in a negative image. I was using the default settings. Unfortunately I didn’t read reviews before i purchased.”

Shopping for software: More importantly however, the HP notebook runs Windows Vista, rated by ChangeWave as having the lowest operating system satisfaction rating in rankings that were led by Mac OS X Leopard and also included Linux and Windows XP. Many PC makers continue to add a “Windows XP downgrade” as a feature on their new PCs.

This makes it particularly interesting that Microsoft would advertise its product by citing the price of the hardware it runs on, rather than calling attention to any of the features in its own product. It’s not that Microsoft hasn’t tried. Vista’s first “Wow” campaign portrayed customers in a state of pleasant shock when using it.

Shopping for an ad campaign: After those ads collapsed in an avalanche of bad press complaining about arbitrary changes that did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a “new OS” that was really just a repackaged version of Vista. Those ads attempted to claim that Vista’s bad reputation was all due to customers not giving the system a fair shake, but the ads sidestepped the real problems users were experiencing by not allowing participants to run Vista on their own PC or with their existing software and peripherals.

Microsoft then announced a $300 million campaign to revive the Windows brand by associating it with skits featuring Gates and Seinfeld which promised to “tell the story of Windows.” Instead, the ads were canceled mid-production after being poorly received.

Following that, the company released a “Windows vs Walls” campaign reminiscent of Apple’s Think Different commercials, and then a series of “I’m a PC” ads that tried to defuse Apple’s Get a Mac spots by claiming that generic PCs were empowered to do anything, except of course, producing the ads themselves, as it was embarrassingly revealed that those ads were actually created using Macs.

Promoting cheap: Talking about price during a recession where the global PC market is actually shrinking for the first time ever is probably Microsoft’s best bet in trying to stem the tide of switchers buying Macs. However, the company has to be careful because it’s also competing against free software such as Ubuntu Linux, which also runs on generic PCs. In fact, those PCs get cheaper if they’re sold without Microsoft’s Windows, something the company has worked hard to prevent from happening. “

(Please Note: You can read the entire article with vids, pics and graphs on the Apple Insider here.)

Right next to reinventing itself from the guts, the Microsoft needs to sever its marketing and advertising arm along with crappy ad agencies  like McCann Erickson Worldwide,  and Crispin Porter + Bogusky. (For insightful analyses of Microsoft’s  foibles, articles by Gerry Patterson and Matt Asay under the “Appendices” heading below)

With a $300 million, budget, Microsoft  could have done way better. The CNN Money/ Fortune assumption that this lame campaign has put Apple on the defensive is terminally silly.

______________________________________________________________________________________________

Post Scriptum. To the bloggers who carp that these ad/PR campaigns are skewered, remember what’s good for the goose is even be better for the gander.

The Microsoft/PC  “bashing” ads, if you wanna call them that, have more than a ring of truth to them.  They are light-heartedly  funny, on top of being sharp, terse and extremely well produced. Watch them here and compare them with the droll Lauren clip.  And if that is not enough, go back to the equally droll and mind-numbingly abstruse   MS Butterfly campaign.

copyright© 2009 cyberaxis.wordpress.com

Appendices:

Microsoft to attack Mac pricing in new series of TV ad by Prince McLean (Apple Insider, March 26, 2009)

The Future Looks Bright for Microsoft? (Gerry Patterson, PGTS Journal)

Economy’s “fundamental reset” hurts Microsoft’s earnings and future (Matt Asay, CNET)

Apple and the culture of seduction


The Apple 20" Cinema Display: Brushed aluminum never looked so good.

The Apple 20″ Cinema Display: Brushed aluminum never looked so good.

Apple’s choice of “the bitten apple” as its company logo seems to have been prescient in the extreme. Why? Because like the apple of Edenic lore,  Apple the company has been the most powerful purveyor of conspicuous consumption at the intersection human lust and technology.

Plainly stated and in the present tense, the genius of Apple is that it makes products that are  near impossible to resist beyond being functionally superior. The fact that they cost more  just adds to their mystique and cachet of value.  Yes,  Apple gadgets are expensive, but that may just be because they are an uncommon amalgam of functionality, reliability and drop-dead aesthetics.  Think Galileo meets Van Gogh, or something to that effect.

Take the 20″ Cinema Display that I am looking at right now.  I bought this as a monitor to pair up with my  bedroom PC computer and fell head over heels in love.  I am  not alone in this.  Right now I have the Apple flat screen next to a brand new  Gateway HD 1080 flat screen for which I paid the same price as the used Apple monitor.  The contest is not even close. The Gateway monitor, which is not a dog by any stretch of the imagination, is still encumbered by a plasticky-cum-garish patina. Not so the Cinema Display in its studied minimalism and near  flawless sublimity.  I cannot stop staring at the Apple monitor and would work exclusively on it if I had the choice. The feather-touch on/off switch and brightness controls on its right right side stunned me the first time I figured out how they actually worked i.e. with touchscreen mojo. No calloused stubbly fingers need apply here when it comes  to these “precision engineered” 😉  gizmos. It’s little things like that that open a newbie’s eyes to Apple’s technological genius and attention to detail.

apple of seduction - apple's iconoclasic logo

In prospect or retrospect nothing could have been more appropos for Apple’s product as the bitten apple.

I am a PC stiff by default, but can feel myself being pulled towards Apple’s kingdom as if towards the proverbial light, even with its intermittent PR/marketing and business machination problems.

This seduction is something hi-tech hacks have been aware of  beyond the allure of Apple technology, architecture and overall functionality. The attached review of the Apple 30″ Cinema HD Display is a very telling shibboleth of the Apple magic working beyond the liminal. It is there in the Macbook (Unibody) Pro at your nearest Apple store. It is there in the iPod of yore – a minimalistic iteration of a gizmo that had carved out a defined niche well before Apple made its game-changing splash. And yes, it is there in the iconic iPhone, spec warts and all.

The iConic iPhone: An object of desire that also works as a phone. The competition with its clever mods doesn't get it.

iConic & iConoclastic: Apple’s  iPhone: An object of desire that also works. Yeah, kind of like a trophy wife that  can also cook or a boy toy who can also deliver in the bedroom. The competition like Samsung, condemned to perennial imitation, just doesn’t get it.

Leice M3 From Minox

Vintage looks in nouveau skins: The Leica M3 from Minox, all shrunk down to miniaturized voodoo …… like a trophy head.

Enter the iPhone 4  Non-4G With PR Guns Blazing:

Nobody knows how to work the consumer lust bone more than Steven P.  Jobs – his iPhone 4 presentation at the Moscone Center being a case in point. Every word, every image and every reference was calculated to – by imagistic association – create a torrent of longing and desire that bypasses critical faculties like McLuhan’s “subliminal pills” for the mind. Check the lingo for the advert Kool Aid quotient – the words designed to press  buttons in the limbic center of the brain. There is nothing equivocal about them:

For 2010, we are gonna take the biggest leap since the original iPhone. (Applause) So today we are introducing iPhone 4.  Fourth  generation iPhone.  (Applause) Now, this is really hot. (Laughter) There are well over a 100 new features and we don’t have time to cover them all today. So I get to cover eight of them with you.   Eight new features of the iPhone 4.  The first one, an all new design. (Giant image of iPhone corner showing precision engineered edge) Now, stop me if you’ve already seen this. (Extended laughter & applause)

Believe me.  You ain’t seen it. You’ve gotta see this thing in person. It is one of the most beautiful designs you have ever seen. This is beyond a doubt the most precise thing – one of the  one of the most beautiful things we have ever made.  Glass on the front and rear and stainless steel running around. And the precision of which this is made is beyond any consumer product you have ever seen. Its closest kin is like a beautiful old Leica camera. It’s unheard of in consumer products today. Just gorgeous.   And its really thin. This is the new iPhone 4. (Applause)

This was the semanto-morphological template out of which Apple’s entire ad campaign was fashioned. Check out the verbatim copy from Apple’smain website:

Engineered Glass – All the breakthrough technology in iPhone 4 is situated between two gloss panels of aluminosilicate glass – the same type of glass used in the windshields of helicopters and high-speed trains. Chemically strengthened to be 20 times stiffer and 30 times harder than plastic, the glass is ultradurable and more scratch resistant than ever. It’s also recyclable.

Stainless Steel Band – Created from our own alloy, then forged to be five times stronger than standard steel, the CNC-machined band is the mounting point for all the components of iPhone 4. The band provides impressive structural rigidity and allows for its incredibly thin, refined design. It also functions as both iPhone 4 antennas.

Leica Camera - Retro Aesthetics Meets Naked Desire

Retro Aesthetics Meets Naked Desire – The point at which exquisite detail meets with austere minimalism: A vintage Leica Camera as Apple’s apple design muse. Now watch the sales of  Leica cameras go up. No kidding here. Copyright – Yukio Miyamoto

Forty Days & Forty Nights:

The nature of this seduction has  been thrown into  sharp relief by the Cupertino  giant’s headline  foibles and curious product cycles; the  iPhone being a good example of how Apple treated early adopters in the shabbiest of ways.  And the lack of candor  surrounding Steve Job’s health took a lot of sheen off the Cupertino giant. Many people were left wondering if stock holders had been royally  shafted. (Check out this New York Times column.) The disclosure, after the fact, of  Steve Jobs’ liver transplant has Warren Buffet more than wondering.

And most recently (by way of a March 2011 update) the curious  launching of the iPad 2, has left many fans and prospective adoptees scratching their heads. How could the most brilliant computer/marketing company botch a product launch like this given what people have come to expect of Apple: annual launching schedules that come and go with the precision of a metronome?

What these foibles have done is to make PC-hacks-by-default  like me pause before jumping head first in into the Kingdom of the Bitten Apple. The road to Steve Job’s castle is  lined with caveat emptor signs  which do not necessarily diminish his, and Apple’s mercurial legacy.  It just makes  fence-sitters like me take note and consider straddling the divide for a little  longer if not forever.  I doubt that I am alone in wanting to  denounce the droll commercialism of Redmond, and come into the kingdom of The Bitten Apple faithful with head bowed and eyes averted. But there is probably something very wrong with this consumerism-as-religion kind of thing. But come to think of it where would religion be without the  possibility of seduction – the desire  to possess and be possessed?

“Apple is like a crack holder on a street full of junkies” Petra, (Only Kent)

“I’m not the only one for whom the iPad appears to be a gateway drug.”  Adam Lashinsky (Forbes)

“You know what’s wrong with this company? The products suck. They’ve got no sex in them.” (Steve Jobs at first come-back-from-exile meeting at Apple Campus as quoted in Bloomberg Game Changers: Steve Jobs)

copyright© 2009 cyberaxis.wordpress.com

Appendix:

How Steve Jobs and Apple Turned Technology into a Religion (L.A. Times Article by Chris Obrien)

Bloomberg Game Changers: Steve Jobs (Bloomberg Documentary, http://www.bloomberg.com)

Apple iPad withdraway: Why I want my tablet back now (Jason Perlow, ZDNet)

Woman gets $900 for spot in iPad 2 line (Chris Matyczczyk, CNET) $900 is more than the price of the iPad 2.

Confessions of a Mac switcher (Adam Lashinsky, Fortune, CNN Money)

How Steve Jobs out-Japanned Japan (Jeff Yang, SF Gate)

Steve Jobs Introduces Original iPhone, MacWorld Conference, 2007 (dotsub.com)

Four things you need to know about Apple by Mike Elgan

iPhone Addictive: Survey Reveals (Dan Hope, Technical News Daily)

MSN’s Butterfly As Chunky Charlie: The Microsoft ad campaign that fizzled for lack of imaginative schizzle


The Microsoft Network  as a whimsical butterfly, must rank as one of the most incongruous marketing campaigns to play itself out on TV. First launched in 2000 as a silent mascot of Microsoft Network, the lepidopteran was brought back in 2004 as a lingual character in a series of ads that were supposed to be endearing and humorous. But all it did was leave a lot of adults scratching their heads and wondering what the point of this droll mascot was all about. If the subliminal message was that the Microsoft was as unimaginative about its ads as it was with its buggy software, then it succeeded immensely.

 MSN Butterfly as Chunk-Charlie took the nectar when it came to campaigns  most likely to fizzle for lack of imaginative schizzle.

MSN Butterfly as Chunk-Charlie took the nectar when it came to campaigns most likely to fizzle for lack of imaginative schizzle. The mascot was animated by different actors, but all to the same effect.

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